Each
team will sign up to give one “expert presentation” on a topic assigned by the
instructor. This presentation should be 8-10 minutes highlight key concepts on
the topic, as well as important issues to be aware of. The team should also be
ready to answer questions from class.
| # |
Session |
Date |
Team & Topic |
|
A
|
3
|
2.5.2014
|
Assemble
Blogging, Marketing Four Ps, and Search Engines
|
|
| B |
3 |
2.5.2014 |
The LAB
AdWords Tools for
Reporting & Optimization |
|
| C |
3 |
2.5.2014 |
Pittsburgh Center for Creative Reuse
A/B Experiment Design |
|
| D |
4 |
2.19.2014 |
Brenda DeCroo
Analytics |
|
| E |
4 |
2.19.2014 |
ASTD
Search Engine
Optimization |
|
| F |
5 |
3.5.2014 |
Bridget Rose
Display Advertising -
1 |
|
| G |
5 |
3.5.2014 |
Irma Freeman
Display Advertising -
2 |
|
| H |
5 |
3.5.2014 |
Trinity Travel
Reading: Ghose and
Yang 2009 |
|
| I |
6 |
3.26.2014 |
I Made It! Market
Reading: Rao & Reilly (working paper) |
|
| J |
6 |
3.26.2014 |
Thrifty Wargamer
Reading: Sweeney 2013 |
|
|
|
|
|
|
|
|
|
|
|
| Guidelines |
|
|
|
|
|
|
|
|
|
|
- 8-10 minutes
- 8 content slides
- Highlight key concepts
- Raise important issues
- 2-3 discussion questions
- Be ready to answer questions
- Teams will sign up on first day of class
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